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September 22, 2014

Cheeky Knickers (a Naja collection)

We dared to create a collection of panties for women who like to look good, but also like to be comfortable. And we didn’t stop there: we decided to incorporate a bit of what we love into each pair. Equipped with a pick-me-up quotes, cozy cotton, and styles to suit the wearer, Naja’s Cheeky Knickers provide the right amount of love and the versatility that we need for busy lifestyles. It’s form and function at its finest: meet our babes, the Cheeky Knickers. Because you’re busy conquering the world… you just want to feel comfortable while you’re at it. 

Naja's Cheeky Knickers, spread on a table

Our Cheeky Knickers feature screen-printed patterns and quirky images that we get excited to wear—they remind us that it’s okay to be playful, even while we’re staying focused. At the end of a long day, who wouldn’t want to look down and wistfully remember the koala or a sweet treat you’ve carried with you all along? That feeling that you get when kick off your heels: that’s what we’re going for. And each knicker has its own story…

Casanova chihuahua cheeky knickers, front
Casanova, a chihuahua named after one of the classic ladies’ men, is a perky one. There’s nothing like a small, loving dog in your lap—or, in this case, around your lap—to welcome you home after a long day.

Kyoto After Dark panties, front
Kyoto After Dark was inspired by (surprise...) travel to the historical city of Kyoto, Japan. Here we’ve tried to capture the stark, yet elegant style of traditional Japanese painting… so we could place it directly on your bum.

USA cheeky knickers, front
USA is a panty we released during the 2014 World Cup. While Naja is an enthusiastic international participant (as we demonstrate with our Underwear for Hope campaign), we felt the need to “bring it home” for the World Cup. Go USA!

… and the list goes on

The fit is playful (“bum-flaunting,” even), and fits like our signature cuts, Andi and Celine. Whether your day involves running from one meeting to the next, or just lounging around (you deserve a break sometimes!), these panties will quickly become new friends. The elastic waistband is mindful of our varied figures, so rather than constraining you, it allows for free movement. Let’s face it: thongs are cute. But you’ve got better things to do right now than adjust it. They make us feel sexy and sassy, but sometimes comfy (or even, cheeky) is preferred.

Here at Naja, we love our undies, but we also indulge in the cozy girl trend, which is why we created these Cheeksters.  Our Knickers will stay put and and help you take that deep breath when you feel the end of the day coming AND did we mention that they look great with any top?! Well they do! Pair them with whatever you want, and don’t forget to let us know how much you love them--you can find us on Instagram, Facebook, Pinterest, and Twitter, or simply drop us a line to say hello!

Because we love you,


September 22, 2014

The Secret Life of Sparrows (a Naja collection)

Could it be, that even sparrows have secret lives? This collection is inspired by traditional tattoo motifs – sparrows which symbolize freedom, and roses which symbolize beauty. The delicate nature of our fabrics alludes to that of the flowers, and just like them, we adorn what is already radiant. It’s a feel-good design that reminds you who you can be.

Secret Life of Sparrows, Full-view, above

In this collection, we seek to redefine what it means to be a rebel through the unique view of femininity. In the design, there’s even a hint of a... sailor-esque attitude. With the inspiration that sparrows evoke, we invite you ‘fly’ with us on a journey to that place. The place where we all know we’ve been, but sometimes don’t dare to go. Put your big girl panties on, throw on a leather jacket, and join us for an adventure! Afterall, we are who we choose to be.  

Secret Life of Sparrows, full-view, backThe daring mesh sections on our panties provide a window to our curves. It’s the same curves that we carry all day, every day… the ones that deserve to be flattered with high quality fabrics. The cotton lining on the inside of each panty is printed with one of our unique trademark quotes, and the elastics adjust perfectly to the female body. Signature fits like our Hi-waisted Audrey—a new take on a classic style—and our sexy Mila Culotte rest on your curves without constricting or creating awkward overflow. For the right occasion, the Sparrow Jo Thong gives you the edge you want while keeping things classy. And our Isabel Bra, with elaborate designs in each cup, reflects that rebelliousness on the inside. Our bras are equipped with a double-lined polyester that keeps pesky back fat under control and allows you to breathe properly. It’s designed with you in mind – we worry about these things so you don’t have to.

Be free, be adventurous, but never stop being yourself. 
Every woman deserves to feel uniquely rebellious  – this is Naja’s way, and we create the feeling, with love, for you. Let’s break rules, and wear different skins! We can be delicate, certainly, but we are also strong. We’re women who enjoy a romantic outing as much as spreading our wings to accomplish our goals. We seek adventure to gain character, not only for ourselves, but for those that we plan to teach. We prepare ourselves with the knowledge that we will leave a legacy.

Because we love you,


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